Writing
Articles with dates on them, reviewed and kept honest. The long-form clusters lead; the standalone pieces follow.
Beyond the template: why custom design is the ultimate trust signal
Prospects judge your authority before they read a word. Why a template undermines expensive advice, and what custom design signals instead.
The quiet erosion of the professional referral
Referrals still arrive, but they are vetted in silence before anyone calls. Why a brochure site quietly leaks the trust a professional practice runs on.
-
Building URL Valet with Ship Studio
A link-cleaning web app and Chrome extension, taken from written brief to deployed product in a day.
-
Hue shall not pass
A Lord of the Rings-themed colour contrast checker, built in minutes with AI agents, and the case for replacing paid micro-tools with your own.
-
The new rules of digital discoverability: how to win in the age of AI search
Buyers now ask AI systems before they ever contact a firm. What that changes about how professional expertise gets found, and what to do about it.
-
Visual editors vs vibe coding: the true cost of web autonomy
A business owner's comparison of visual platforms and AI-generated codebases, measured by where the overhead actually sits rather than by developer taste.
-
Brochure site or authority platform? The crucial choice for the modern expert
Your website verifies that you exist. Deep down you know it is not winning you business. The two models, and why the choice matters more in the AI era.
-
Generative search: what it means for your website traffic
Search is moving from keyword matching to synthesised answers. What that does to your traffic, and how to adapt rather than disappear.
-
Your website is still your marketing MVP
Social trends come and go; your website is the one place online you fully control. Why it remains the workhorse of your marketing, and how to sharpen it.
-
Five reasons template websites are hurting your conversions
Template sites blend in, frustrate visitors and leak credibility. Five ways the cookie-cutter approach works against your conversion goals.
-
Why page speed matters
A slow site frustrates visitors, leaks conversions and drags your rankings. The case for speed, and the infrastructure that delivers it.
-
So, I made a thing!
A spare afternoon, some AI help on the tricky bits, and an attribute-driven GSAP animation library for Webflow that fixes the FOUC problem.
-
What does a website project involve?
From the first call to launch day and beyond — the full life-cycle of a website project with me, in plain English.
-
Why targeted landing pages are the bees knees
Landing pages bridge interest and action. Why generic ones leak conversions, and what a targeted, custom-built page does differently.
-
Preparing for your website project
Proper preparation keeps a website project on schedule and your developer sane. What to have ready, how to structure it, and the terms worth knowing.
-
Schema markup: an overlooked tool on many a website
The code that tells search engines what your content actually is. What schema markup does, why it matters more in generative search, and how I implement it.
-
The invisible power of spacing
White space is an active design element, not leftover room. Why spacing shapes perception, and a practical technique for consistent card titles.
-
Tips for creating an effective website
Hierarchy is the quiet workhorse of effective web design. How size, colour, space and structure guide a visitor to what matters.